Workshop Picnic
Reinventing Retail: Building a Category Strategy with the 4Ps
Think Category Management is just about managing supermarket shelf space? Think again. At Picnic, building the future of online retail means reinventing classic commercial strategies using data, tech and deep customer insights.
In this interactive workshop, you’ll step into the shoes of a Category Manager at Picnic and bridge the gap between business theory and real-world execution. Using the classic 4P Marketing Framework (Product, Price, Promotion, Place), we’ll analyze a real Picnic product category behind the scenes.
Working in small teams, you'll tackle one of the 4Ps - from assortment design and competitive pricing to promo frequency and app navigation. Together, we’ll rebuild the category strategy!