Maastricht Business Days Spring Edition 2020

Workshop Vodafone

The term “purpose” has been receiving increasing attention in boardrooms across the globe. Large companies such as Google, Unilever, Daimler and Vodafone have developed a purpose for their organization. This trend has not gone unnoticed, with consultancies like BrightHouse, who were acquired by BCG in 2015, helping companies to define their purpose. Ryan Holowka, the sustainability lead at Vodafone Germany will give you an introduction to what purpose is, show you how Vodafone has implemented it for its 100.000 employees across 26 markets and will give you the opportunity to define your own purpose within the workshop „The Purpose-led Company“.