Co Pet Parent
How to increase the subscriber/sign-up ratio?
Company description:
Co Pet Parent is a local start-up that provides a solution to the real-life problem faced by many pet owners. People who love pets often find it challenging to take care of them due to their busy schedules, which include work, school, and travel. This not only affects the time required for pet care responsibilities such as walking, pet sitting, and vet visits but also affects their socialization. Everyone wants the best for their pets, but it can be tough to manage independently. That's where Co Pet Parent comes in with a simple platform where pet owners can find co-pet parents for sharing the responsibilities of pet care. By connecting pet owners with people interested in taking care of pets, Co Pet Parent makes it easy for pet owners to find help and for pet lovers to spend time with pets without having one of their own.
Case description:
As Co Pet Parent is a new start-up, there are many challenges that need to be resolved. The main one you are expected to consider is: increasing the subscriber/sign-up ratio. Currently, there are many people who are interested in their service and are creating accounts but the conversion rate from sign-up to subscriber isn’t at the desired levels yet.
Therefore, we would like you to search for ways to increase the ratio. To achieve this, you should consider Co Pet Parent's target audience, how their service can be improved to attract more customers, what sets them apart from their competitors, and assess their current marketing strategies to see how they can align with this goal and how they can be improved. You can focus on Co Pet Parent's offerings, their SEO practices, marketing methods, social media presence, and more. Additionally, you can analyze the competition, and other platforms that can rival them, and determine how Co Pet Parent can differentiate itself from them.
As you are helping a dynamic and ever-changing start-up, many of the ideas you have will help Co Pet Parent in the following months and years. This gives you a unique opportunity to affect the workings of a business from its very core. This also means any other suggestions and possible improvements to Co Pet Parent’s practices and other aspects you can think of are also welcome. We are excited to hear about the ideas you come up with!
Website of the company: https://www.copetparent.com/