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Maastricht Business Days Autumn 2024

Workshop Simon Kucher & Partners

Monetizing Digitalization – How to become a Digital Hero

Internet of Things, block chain, artificial intelligence …

Standing on their own, these digital buzzwords are not the game changers everyone says they are. However, they enable tremendous change in the way we do business – by being the tools and mechanisms companies use to create new products, solutions, and services, and provide new channels to communicate with and see to customers.

While 81 % of companies already made investments in digitalization, only 18 % of companies manage to monetize theater digital investments” These Digital heroes achieve on average an EBITDA that is 37% higher than that of other companies.

Why are the remaining 82% companies struggling?

Are there differences between industries?

How do Digital Heroes achieve these results?

We want to discuss the challenges and opportunities that companies face in a digital world. (How) Can every company become a Digital hero?

Join our discussion – we are looking forward to the next Digital Heroes!

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