Follow us
You are here:

Main partners

Maastricht Business Days Autumn 2026

Workshop Simon Kucher

Exploring Artificial Intelligence - How to become an AI Hero


More than 75% of companies already use AI in at least one business function – but how many truly succeed?

Artificial Intelligence, Machine Learning, Generative AI - these buzzwords alone won’t transform the world. The real game changer is how organizations use these technologies as tools - to design innovative products, build smarter solutions, open new channels to customers, and unlock entirely new ways of doing business.

Many companies are investing heavily in AI. Yet only a select few succeed in translating these investments into measurable business outcomes. These are the AI Heroes—the organizations that stand out by harnessing AI to create tangible value and gain a competitive edge.

- So why do so many others struggle?
- Are the barriers technical, strategic, or cultural?
- Do certain industries have an advantage?
- And most importantly: what do AI Heroes do differently?

We’ll dive into these questions together. Join the discussion, explore the opportunities and challenges of an AI-driven world, and find out: Can every company become an AI Hero?

We’re looking forward to meeting the next generation of AI Heroes – maybe you’ll be one of them.

Sponsors